Understanding the Price-Suggestion™

Price-Suggestion™ is a recommendation system first — not just a market data.

It gives you a clear Hold vs Drop call for each vehicle, using two things your competitors don’t have:

VIS (Vehicle Interest Score) — built from your real CRM activity tied to that exact vehicle (leads, conversations, engagement, seriousness, recency).
Your dealership’s Speed-Turn setting — so the recommendation matches your strategy (faster turn vs holding for more gross).

Under the hood, Price-Suggestion™ also shows the relevant local market comps, but the main value is the plain-English suggestion you can act on instantly.

What Price-Suggestion™ Does for You

Price-Suggestion™ helps you:

Stop guessing when a car should be held or pushed.
Protect gross when VIS shows you have momentum.
Move problem units faster when VIS is weak and time is costing you.
Stay aligned with your store’s strategy by factoring in your selected Speed-Turn preference.

How the Price-Suggestion™ Works

VIS: Your real demand signal

Price-Suggestion™ uses VIS as the core signal — meaning it’s not guessing based on “market averages.” It’s reading what’s happening in your CRM for that specific VIN/stock:

Are leads coming in?
Are buyers engaging or going cold?
Are there serious shoppers?
Has interest increased or slowed recently?

Speed-Turn: Your pricing philosophy

Not every dealer wants the same outcome. That’s why Price-Suggestion™ adjusts the call based on your Speed-Turn setting:

Higher Speed-Turn → more aggressive recommendations to keep inventory moving.
Lower Speed-Turn → more patient recommendations to protect profit and let the market respond.

What You’ll See in Price-Suggestion™

1) The Suggestion (the main thing)

A clear, readable recommendation like:

Hold — and why (ex: strong VIS, recent activity, market response time).
Drop — and why (ex: weak VIS, fading interest, market pressure).

2) The Why (plain English)

Price-Suggestion™ explains the reason so it’s easy to trust and easy for your team to follow.

3) The Market Context (supporting view)

You still get the competitive view of similar units in your local market (within your set radius), so you can see where you sit — but it’s there to support the recommendation, not replace it.

How Dealers Use It Day-to-Day

Morning manager review: open Price-Suggestion™, scan “Drop” calls first, act fast on stale/low-VIS units.
Sales/BDC alignment: if Price-Suggestion™ says Hold, your team focuses on follow-up and converting interest instead of discounting.
Consistency: decisions are no longer emotional or random — they follow the same logic across the entire store.

Quick Tips

Trust VIS over noise: market comps matter, but your CRM activity is the closest thing to “real demand.”
Match Speed-Turn to your reality: if you need fast turn, set it that way — Price-Suggestion™ will push more aggressively.
Use the explanation: the “why” is designed so anyone in the dealership can understand it instantly.

Bottom line: Price-Suggestion™ gives you a simple, confident price decision — powered by your CRM activity (VIS) and your dealership’s Speed-Turn strategy — so you can move inventory faster without unnecessarily giving away gross.