Craigslist is one of the largest classified websites with over 20 billion page views per month and more than 49 million unique monthly visitors in the United States alone.
More importantly, Craigslist has more car shoppers monthly than Cars.com and Autotrader.com combined!
But the real question is; should you be spending $5 per post to advertise your vehicle inventory to Craigslist? Remember the days when it was free?
Some dealers are selling like crazy while others are just wasting their money, why is this?
But first, a bit more about craigslist.. Craigslist’s entire philosophy since the beginning has been to offer simple easy-to-use classified ads. They continue to experience rapid growth with more cities going online every year, buyers can be more specific in searching their local community to find deals that are great buys and move fast – making their average car shopper a more actionable buyer.
However, like with all other marketing channels, there is always good and bad. Take this into consideration before making the decision to advertise on Craigslist.
So back to the answer of why some dealers are selling cars like crazy through Craigslist and others are just wasting their money, and should you be advertising on your inventory on Craigslist…
If you plan on manually or even automatically posting your inventory to Craigslist, whichever market you are in – don’t waste your time or money. It’s not worth it.
Unless you’re ready to get creative… and if you are, there are HUGE payoffs as many dealers are experiencing.
By getting creative, this means;
If you’re not doing the above, you’re definitely wasting your money on Craigslist.
So should you still advertise your vehicles of Craigslist? ABSOLUTELY… but only if you’re doing it the right way.
To top it off, this should all be automated, without wasting time or energy and the only way to do so is with a software such as Goxee Dealer.
Regardless which software you’re using though, as we all know – the car sales game continues to get more competitive and as independent dealers, we need to stay creative and flexible in order to keep the doors open. This is more important now than ever. Make sure your Craigslist vehicle post look like this one:
And if you’re not utilizing all the technology to do so, know that there are dealers who are – and they’re the ones flipping cars fast.
We invite you to try our Craigslist Posting software for Free and compare it with what you have right now, you’ll see massive results within the first week. No need to change anything else, just compare it.
It’s the most powerful Craigslist Posting software on the market, here’s a quick peek: